In my weekly travels I meet a wide variety of business people and one of the greatest benefits of my business is that I have a front row seat to the entrepreneurial community. I get to witness first hand the successes and struggles that many people are facing. There are many reasons for either but the one most common barriers to success is the inability for entrepreneurs to delegate non productive tasks so that they can concentrate on the revenue producing activities that will allow them to be successful.
An entrepreneur is often motivated passionately about a product or service that they're offering but with the responsibility of marketing, book keeping, project management etc and they lose momentum. It's not easy to let go so that you can be your best at in your chosen field but it is critical. What most people overlook is their own personal value. They only see what they have to pay out but not what they can gain through delegating to an outsourced professional. If your productivity is worth $75 per hour and you can find a book keeper for under $25 per hour to handle your books, you're up $50 per hour in productivity because you will be able to use that time for revenue generating activities.
I don't think that I am writing anything new here for experienced business owners but for the newbies this is something to pay particular attention to. It's a daunting effort to multi-task when you're in business for yourself but what if you're disorganized or not good at keeping accurate records or keeping appointments with prospective clients? How then will you handle the fallout?
There are some great ways to correct this situation and I would like to invite my fellow entrepreneurs to share their success or setback stories for others to learn from.
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